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The Coca-Cola Vault
The guarded home of a secret formula
The Vault of the Secret Formula, at the World of Coca-Cola in Atlanta, Georgia, holds the closely guarded original recipe for Coca-Cola — one of the most famous trade secrets in the world. Moved there in 2011 for public display, the actual formula sits sealed behind a steel vault door, visible only as a theatrical exhibit while the recipe itself remains known to very few. It is a rare case of a corporate secret turned tourist attraction.